Strategy Overview

Delivered a fully integrated approach, managing recruitment, logistics, training, and on-site execution to elevate LaCroix"s brand presence and solidify its market leadership.

Execution

Activated 500 events and 1,250 sampling activations nationwide.
Recruited, trained, and deployed 3,240 promotional models for seamless execution.
Provided comprehensive support for recruitment, logistics, setup, and execution.

Results

Positioned LaCroix as a standout in the competitive seltzer market.
Achieved 10% year-over-year growth in brand performance.
Maintained a 100% shift fill rate, ensuring flawless execution across all events.

Event Photos

REVIEWS

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