Strategy Overview
Execution
Results
Event Photos
Strategy Overview
Mielle Organics aimed to engage live + digital audiences, showcasing products, embodying curl culture + diverse beauty, and crafting immersive, interactive experiences that blend beauty + athleticism.
Execution
Immersive 40x40 activation space at the Phoenix Convention Center, featuring captivating visual displays and thematic photo moments.
Live experiences including a Mi-Anniversary/FOQTA photo moment, Mi-Ingredient Garden, Mi-Style Bar with professional stylists, and Mi-Sound Corner featuring DJ Nosike
Sports-themed activations and UGC campaigns, with appearances by sports influencers and brand ambassadors, press from beauty and sports, and interactive game experiences to merge beauty and athleticism.
Live experiences including a Mi-Anniversary/FOQTA photo moment, Mi-Ingredient Garden, Mi-Style Bar with professional stylists, and Mi-Sound Corner featuring DJ Nosike
Sports-themed activations and UGC campaigns, with appearances by sports influencers and brand ambassadors, press from beauty and sports, and interactive game experiences to merge beauty and athleticism.
Results
Generated a 20% uplift in social media engagement across platforms, surpassing industry benchmarks for event-driven social campaigns.
Achieved over 18,000 fan engagements, including hands-on participation in interactive booth experiences, and distribution of 10,000+ product samples.
Achieved over 18,000 fan engagements, including hands-on participation in interactive booth experiences, and distribution of 10,000+ product samples.
Event Photos
magnifyingGlass
REVIEWS
- “I was very happy with all of the models, I would recommend each of the ladies for future events and will definitely use them again for any of my upcoming events. Each did a wonderful job with the guests and handling the liquor. I look forward to working with your company again in the future.”
SarahLoeb Electric - “The model was great. She was on time each day (early the first day), friendly, helpful and a good sport about performing the test over and over again. She stayed in the booth the entire day with a short break only for lunch. She also stayed until the very end every day. Overall a good experience, and we will look at using you again for all 4 of our meetings next year.”
Doug H.Shape Medical Systems - “Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel's Brand. This group has been the best we've had at any activation in the country. Thanks again for all your help and support on this event!”
KevenJack Daniel's - “We had very positive experiences working with PUSH MODELS. You were both professional and easy to work with in scheduling the promotional models and spokesmodels. We will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.”
CarynEntertainment Solutions - “I must say your staff has been on time each and every day, furthermore these women are the most attractive/sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.”
Marythemusic.com - “Thanks again for the help and personal attention we received from you, Jonathan and the rest of the staff at Push. We really enjoyed working with all of you and if we have another event where we need talent like this, you will be our choice!”
Jean MitchellPerformance Design Products - “Alliance Beverage Distributing Co. has had a great success with PUSH. They always come through when I need them last minute. The models are always on time and represent our brands extremely well. They are very professional and I look forward to continue working with them in the future.”
MeganAlliance Beverage - “Shanelle and Brandee did a fantastic job at our event. My team was impressed with their level of professionalism and personable attitudes throughout the event...I love to give kudos when they are so deserved. Thank you for your ability to be flexible in finding me such exceptional talent so quickly.”
KaliISR Group - “Thank you so much for organizing everything for our event last night! We were SO pleased with the girls. They were all energetic, fun and professional. Nicoletta was a wonderful team lead and really took control of making sure everything went smoothly. Looking forward to working with you again in the future.”
FrancescaSteve Madden, LTD. - “Great news, both girls were great and have been the best promo models we've worked with to date - very professional and very quick on their toes.”
Phil ShinADwell Communications - “We look forward to the next opportunity to work with you and the Push team. We appreciate your professionalism in sourcing and managing talent for game demonstration and the added value you bring to the table with survey creation, training, tracking, and post show recap.”
DaveNintendo of America - “Just wanted to thank you for hooking us up with Sarah for our recent PAX and GameStop store manager events. She was a total rock star – by far the most hardworking and courteous ambassador I’ve ever worked with. Look forward to working with PUSH more in the future.”
ShaneUbisoft - “Arian was fantastic. I was super impressed with her. She was able to come in with zero training on the product, learn it quickly, and in a matter of minutes, was explaining it to the visitors at our booth. Thanks for everything, especially helping me find someone on short notice!”
Our School Pages - “All 6 girls in CA2 did a great job. They knew how to approach spectators, represent the brand effectively, and manage their time on-site. The girls all took our training seriously, and made valiant efforts to distribute all product by the end of the weekend. I Strongly reccomend them for upcoming promotions in our area, and will use them as examples moving forward.”
Amy JohnsonWalton Isaacson